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36 7 milioni di Italiani hanno utilizzato i social a marzo durante il Lockdown

Gli Italiani obbligati a stare a casa per il Lockdown durante il mese di marzo 2020 hanno mantenuto contatti e relazioni sociali grazie alle piattaforme on-line. Hanno utilizzato i siti e le app di Social Networking 36,7 milioni di persone (ovvero il...
56% - ights/Press-Releases/2020/5/36-7-milioni-di-Italiani-hanno-utilizzato-i-social-a-marzo-durante-il-Lockdown

Grocery is Top Mobile Spending Category for First Time

As consumers continue to make lifestyle changes due to the COVID-19 pandemic, new data from Comscore has shown how significant the increased reliance on online grocery has been. While the subcategory has been an area of growth each quarter over the past...
39% - ights/Blog/Grocery-is-Top-Mobile-Spending-Category-for-First-Time

El consumo de medios en tiempos de cuarentena en Colombia

La emergencia sanitaria que se expande por el mundo ha provocado que nos tengamos que adaptar a una nueva realidad y a medida que crece la nueva crisis mundial de Coronavirus, los consumidores están haciendo cambios significativos en la forma en que interactúan...
37% - ights/Blog/El-consumo-de-medios-en-tiempos-de-cuarentena-en-Colombia

Comportamiento de las diferentes categorías de contenido en México durante la pandemia

A medida que la crisis del coronavirus continuó creciendo en todo el mundo, observamos el consumo de audiencia digital en México para ver cómo la pandemia estaba afectando el comportamiento en línea en la región. Desde inicios de este año 2020, la categoría...
46% - ights/Blog/Comportamiento-de-las-diferentes-categorias-de-contenido-en-Mexico-durante-la-pandemia

Cooking and Organizing Are Top Screenless Activities During Pandemic

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
32% - ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic

COVID-19 and its Continued Impact on the Auto Industry

As we enter the second month of stay-at-home measures, the U.S. economy continues to reel. The automotive industry in particular has been hit hard, with Comscore data showing a 25 percent decline in new vehicle demand year-over-year as of mid-March 2020....
45% - ights/Blog/COVID-19-and-its-Continued-Impact-on-the-Auto-Industry

Comscore Sees Signs of Stabilizing Automotive Consumer Demand

As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
39% - ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
25% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
14% - ights/Blog/Consumers-Seek-Financial-Education-During-Coronavirus-Uncertainty

OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
39% - fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic