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Stereotypes in Advertising A help or a hindrance

This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.
44% - ights/Blog/Stereotypes-in-Advertising-A-help-or-a-hindrance

Top 5 News Information sites on India general election results day

The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on different metrics on results day, we see differences in...
14% - ights/Blog/Top-5-News-Information-sites-on-India-general-election-results-day

Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement

More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
32% - ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement

Comscore Reports Second Quarter 2019 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2019.
49% - ights/Press-Releases/2019/8/Comscore-Reports-Second-Quarter-2019-Results

Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
14% - fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor

Comscore Sets Date to Announce Second Quarter 2019 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it plans to hold a conference call on Tuesday, August 6 at 5:00 p.m. ET to discuss its financial results for the quarter...
54% - ights/Press-Releases/2019/7/Comscore-Sets-Date-to-Announce-Second-Quarter-2019-Financial-Results

Top 15 marcas do setor Automotivo nas Redes Sociais

As redes sociais estão se tornando essenciais para todas as indústrias, e a indústria de automotiva não é exceção. Neste ranking compartilhamos os esforços das principais marcas de automóveis que consideram as redes sociais como parte fundamental de sua...
14% - ights/Blog/Top-15-marcas-do-setor-Automotivo-nas-Redes-Sociais

The Lovers and Haters

We recently ran a poll on social regarding how people feel about data and the results were a little surprising. Our CEO Tania Yuki had posed the question at the start of the week, What is Your Data Personality?
32% - ights/Blog/The-Lovers-and-Haters

Comscore Renews Partnership with California Oregon Broadcasting Group

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and California Oregon Broadcasting, Inc., the oldest independent broadcast group in the West, announced a long-term agreement for Comscore to...
39% - ights/Press-Releases/2019/5/Comscore-Renews-Partnership-with-California-Oregon-Broadcasting-Group

Insights from INTERACT: Our Inaugural Summit

At Shareablee, we’re always asking ourselves: How will this data help you succeed?”. Our inaugural INTERACT Summit earlier this month in New York was our latest forum for helping answer that question with you, during an action packed day of curated engagement...
14% - ights/Blog/Insights-from-INTERACT-Our-Inaugural-Summit