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Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
39% - ights/Blog/Media-Industry-Shift-to-Impression-Based-Evaluation

Digital Commerce Outlook

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...
39% - ights/Blog/Digital-Commerce-Outlook

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, and people are itching for social stimuli beyond their...
39% - ights/Blog/The-Impact-of-Reopening-on-Local-TV-Viewing

Hotsalecommx Drove Significant Referral Activity to Retailer Websites in Mexico

comScore, Inc. a global leader in measuring the digital world, today released data from the comScore Digital Analytix® service showing visitation and retailer referral activity for Hotsale.com.mx during the recent Hot Sale event in Mexico.
39% - ights/Press-Releases/2014/9/Hotsalecommx-Drove-Significant-Referral-Activity-to-Retailer-Websites-in-Mexico

UPS Online Shopping Study Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns.
39% - ights/Press-Releases/2015/6/UPS-Online-Shopping-Study-Empowered-Consumers-Changing-the-Future-of-Retail

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
39% - ights/Blog/If-a-Digital-Ad-Falls-in-the-Wrong-Place-Does-It-Make-an-Impression

Google Most Visited Site in UK

comScore Reveals U.K. Top Sites and Web Traffic Trends for October: Google Becomes Most-Visited Web Property in U.K.
39% - ights/Press-Releases/2006/11/Google-Most-Visited-Site-in-UK

comScore Holiday Forecast

Holiday E-Commerce Spending Up 26 Percent with Surge Continuing the Week Before Christmas, According to comScore Networks
39% - ights/Press-Releases/2006/12/comScore-Holiday-Forecast