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Impact of Cookie Deletion on Website Audience Measurement in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources...
39% - ights/Press-Releases/2011/5/Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Latin-America

Update on the Evolution of comScore Media Metrix 360

It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution...
39% - ights/Blog/Update-on-the-Evolution-of-comScore-Media-Metrix-360

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
39% - ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research

Facebook Captures Top Spot among Social Networking Sites in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Social Networking sites in India, revealing that Facebook.com grabbed the number one ranking in the category for the first time in July with...
39% - ights/Press-Releases/2010/8/Facebook-Captures-Top-Spot-among-Social-Networking-Sites-in-India

comScore Appoints Wolf Allisat as Executive Vice President for International Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s...
39% - ights/Press-Releases/2010/9/comScore-Appoints-Wolf-Allisat-as-Executive-Vice-President-for-International-Markets

Germany Leads Europe in Online Video Viewing

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries...
39% - ights/Press-Releases/2011/6/Germany-Leads-Europe-in-Online-Video-Viewing

LinkedIn and the Value of Social Media in a Tight Job Market


39% - ights/Blog/LinkedIn-and-the-Value-of-Social-Media-in-a-Tight-Job-Market

U.S. Online Holiday Shopping Season Reaches Record 32.6 Billion for November December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time...
39% - ights/Press-Releases/2011/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-32.6-Billion-for-November-December-Period

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
39% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October...
39% - ights/Press-Releases/2013/7/comScore-Introduces-Digital-Measurement-of-Health-Insurance-Exchanges