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Mobile Music on Increase Across Europe


32% - ights/Press-Releases/2010/5/Mobile-Music-on-Increase-Across-Europe

comScore Releases April 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer....
32% - ights/Press-Releases/2011/5/comScore-Releases-April-2011-US-Online-Video-Rankings

3 of 4 Online Users in New Zealand Watch Online Video

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this...
32% - ights/Press-Releases/2011/3/3-of-4-Online-Users-in-New-Zealand-Watch-Online-Video

Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
32% - ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites

For Whom Does Gold Glitter?

As the best performing asset classes of the past decade, silver and gold have been hot topics on the financial news scene. But how widespread is the interest in this investment choice, and what do we know about the investors who do show interest in these...
32% - ights/Blog/For-Whom-Does-Gold-Glitter

So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
32% - ights/Blog/So-What-if-Only-1-of-Facebook-Fans-Engage

Debunking Five Myths about Holiday E-commerce

With the online holiday shopping and buying season in full swing, I thought it might be helpful to debunk five myths about e-commerce that still seem to be making the rounds in the media. Many of these myths have tended to originate as a result of the...
32% - ights/Blog/Debunking-Five-Myths-about-Holiday-E-commerce

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
32% - ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising

UbiquiTV: Video Fragmentation is the New Reality

For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt...
32% - ights/Blog/UbiquiTV-Video-Fragmentation-is-the-New-Reality

4 out of 5 Physicians Online Visited HCP Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital...
32% - ights/Press-Releases/2010/8/4-out-of-5-Physicians-Online-Visited-HCP-Sites