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Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports comScore Media Metrix
29% - ights/Press-Releases/2005/08/Top-US-Web-Sites

The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
29% - ights/Blog/The-Super-Mario-Bros-Movie-Powers-Up-Audiences-at-the-Box-Office-on-Digital-Platforms

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

comScore, Inc. today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under...
28% - ights/Press-Releases/2011/10/European-Engagement-on-Entertainment-Sites-Grows-10-Percent-in-the-Past-Year

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
28% - ights/Blog/The-Ugly-Reality-of-Using-Site-Server-Data-for-Media-Planning

The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided...
28% - ights/Blog/The-Challenges-of-Reconciling-Panel-Based-and-Server-Based-Unique-Visitor-Counts

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the...
28% - ights/Press-Releases/2011/3/Physicians-Most-Likely-to-Reach-Health-Related-Content-through-Natural-Search-and-Direct-Navigation

Getting the Most out of the Games How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
28% - ights/Blog/Getting-the-Most-out-of-the-Games-How-Campaign-Optimization-Can-Drive-ROI

2 in 5 Smartphone Users Accessed Travel Content

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of U.S. smartphone travel behaviors based on data from its comScore Mobile Metrix 2.0 service. The study found that nearly 40 million consumers accessed travel...
28% - ights/Press-Releases/2012/8/2-in-5-Smartphone-Users-Accessed-Travel-Content

Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-commerce spending growth rates, we can see that the exceptionally...
28% - ights/Blog/Will-Rising-Gas-Prices-Threaten-Recent-Gains-in-U.S.-E-Commerce-Spending

The Journal of Advertising Research 50th Anniversary Edition

The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000 articles written by leading academics and practitioners....
28% - ights/Blog/The-Journal-of-Advertising-Research-50th-Anniversary-Edition