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comScore Introduces Digital Analytix: Overcoming Pain Points with Digital Data

Today, comScore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing challenges that we believe have caused pain for the...
22% - ights/Blog/comScore-Introduces-Digital-Analytix-Overcoming-Pain-Points-with-Digital-Data

Sarah Hofstetter to Join comScore as President

comScore today announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective Oct. 4.
22% - ights/Press-Releases/2018/9/Sarah-Hofstetter-to-Join-comScore-as-President

Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
22% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

comScore and Rentrak to Merge

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
22% - ights/Press-Releases/2015/9/comScore-and-Rentrak-to-Merge

M:Metrics Acquired


22% - ights/Press-Releases/2008/05/M-Metrics-Acquired

Omniture and comScore Announce Strategic Partner Relationship

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
22% - ights/Press-Releases/2009/9/Omniture-and-comScore-Announce-Strategic-Partner-Relationship

Comscore Reports Fourth Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
22% - ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
22% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
22% - ducts/Advertising/Market-Level-Campaign-Measurement

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
20% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021