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Audiencia Digital Argentina: Covid-19 en Social Media

A medida que la crisis mundial del Coronavirus crece, los consumidores cambian la forma en que interactúan con el contenido de las redes sociales. La siguiente infografía reúne algunos de los cambios en las tendencias de consumo y cómo esto impacta en...
66% - ights/Infographics/Audiencia-Digital-Argentina-Covid-19-en-Social-Media

Moms' Online Mobile Behavior

Each month comScore creates a Data Insight presentation on a different topic in digital. In this March 2015 edition, the topic is "Moms' Online Mobile Behavior".
65% - ights/Presentations-and-Whitepapers/2015/Moms-Online-Mobile-Behavior

Workout Videos are Fast Growing Genre

Rachel Gantz, GM of Activation Solutions at Comscore, discusses online consumer trends during the Coronavirus pandemic.
65% - ights/Videos/Interview/Workout-Videos-are-Fast-Growing-Genre

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
65% - ights/Blog/Leveraging-Advertising-Expenditures-in-a-Challenging-Economic-Environment

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in...
64% - ights/Blog/Cricket-World-Cup-Rivets-the-Indian-Online-Population-During-Final-Matches

Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
64% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts

Comscore Finds Increased In-Home Data Usage in US Amid Global Pandemic

During the COVID-19 pandemic, in-home device usage surged in the United States as millions of Americans complied with stay-at-home orders. Continued research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
64% - ights/Press-Releases/2020/7/Comscore-Finds-Increased-In-Home-Data-Usage-in-US-Amid-Global-Pandemic

US Blog Usage

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study
64% - ights/Press-Releases/2005/08/US-Blog-Usage