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comScore Reports Q3 2010 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q3 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent versus year ago. This...
44% - ights/Press-Releases/2010/11/comScore-Reports-Q3-2010-U.S.-Retail-E-Commerce-Spending

comScore Announces New Initiative For No Cost Tagging Media Metrix 360 in Hong Kong and Taiwan

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate...
32% - ights/Press-Releases/2010/10/comScore-Announces-New-Initiative-For-No-Cost-Tagging-Media-Metrix-360-in-Hong-Kong-and-Taiwan

Russia Has Most Engaged Social Networking Audience Worldwide


14% - ights/Press-Releases/2010/10/Russia-Has-Most-Engaged-Social-Networking-Audience-Worldwide

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
32% - ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising

Blended Search and the New Rules of Engagement

The growth of Blended or Universal Search is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies. On the big 3 search engines last month, over 30% of the results pages contained...
74% - ights/Presentations-and-Whitepapers/2010/Blended-Search-and-the-New-Rules-of-Engagement

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
28% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
28% - ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold

comScore Reports August 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report...
14% - ights/Press-Releases/2010/10/comScore-Reports-August-2010-US-Mobile-Subscriber-Market-Share

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
32% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
32% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S