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comScore Releases August 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer....
44% - ights/Press-Releases/2010/9/comScore-Releases-August-2010-US-Online-Video-Rankings

Video Makes it Big on the Small Screen in Europe


14% - ights/Press-Releases/2010/9/Video-Makes-it-Big-on-the-Small-Screen-in-Europe

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which...
44% - ights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies

En France, les comparateurs de prix captent une proportion de consommateurs la plus importante d’Europe


58% - ights/Press-Releases/2010/9/En-France-les-comparateurs-de-prix-captent-une-proportion-de-consommateurs-la-plus-importante-d-Europe

comScore Appoints Wolf Allisat as Executive Vice President for International Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s...
39% - ights/Press-Releases/2010/9/comScore-Appoints-Wolf-Allisat-as-Executive-Vice-President-for-International-Markets

European Smartphone Market Grows 41 Percent in Past Year


14% - ights/Press-Releases/2010/9/European-Smartphone-Market-Grows-41-Percent-in-Past-Year

comScore Reports Top 10 U.K. Ad Networks


39% - ights/Press-Releases/2010/9/comScore-Reports-Top-10-U.K.-Ad-Networks

The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
32% - ights/Blog/The-Lure-of-TV-Advertising-for-Internet-Businesses

Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
32% - ights/Blog/Live-Streaming-Video-Jumps-600-in-Past-Year

comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam,...
25% - ights/Press-Releases/2010/9/comScore-Acquires-Nedstat-Global-Analytics-and-Online-Optimization-Provider