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GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
48% - ights/Blog/GRPs-For-Digital-Marketers

comScore Releases March 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2010 data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched online video during the month. YouTube delivered...
14% - ights/Press-Releases/2010/4/comScore-Releases-March-2010-US-Online-Video-Rankings

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for March 2010

Automaker discounts and incentives compelled millions of Americans to visit auto manufacturer sites to seek information and investigate possible purchases. Political news and information sites also saw sizeable gains in traffic as Americans tuned into...
54% - ights/Press-Releases/2010/4/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-March-2010

comScore Releases February 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2010 data from the comScore Video Metrix service showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers...
14% - ights/Press-Releases/2010/4/comScore-Releases-February-2010-US-Online-Video-Rankings

comScore Releases March 2010 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2010, Americans conducted 15.4 billion core searches, with Google Sites accounting for...
14% - ights/Press-Releases/2010/4/comScore-Releases-March-2010-U.S.-Search-Engine-Rankings

Four Times Zero Is Still Zero

I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identifying and buying targeted audiences. The session was...
39% - ights/Blog/Four-Times-Zero-Is-Still-Zero

Viewers Indicate Higher Tolerance for Advertising Messaging while Watching Online TV Episodes

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented by Tania Yuki at the ARF Re:think conference...
44% - ights/Press-Releases/2010/4/Viewers-Indicate-Higher-Tolerance-for-Advertising-Messaging-while-Watching-Online-TV-Episodes

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
14% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

UK Leads European Countries in Smartphone Adoption with 70% Growth in Past 12 Months

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago...
14% - ights/Press-Releases/2010/3/UK-Leads-European-Countries-in-Smartphone-Adoption-with-70-Growth-in-Past-12-Months

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
14% - ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand