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La Eurocopa Femenina 2025 hizo historia dentro y fuera del campo
UEFA Women's EURO 2025 has been one of the biggest sporting events of the year, with a record attendance of 657,291 spectators throughout the tournament¹.
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ights/Blog/The-Womens-EURO-2025-final-made-history-on-and-off-the-pitch
La Velada del Ano V
Con un pico histórico de 9,1 millones de espectadores simultáneos en Twitch y 80.000 entradas agotadas1 en el Estadio de La Cartuja (Sevilla), ‘La Velada del Año V’ del streamer Ibai Llanos, batió récords tanto en el ámbito digital como presencial, convirtiéndose...
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ights/Blog/La-Velada-del-Ano-V
Comscore Reports Second Quarter 2025 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2025.
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ights/Press-Releases/2025/8/Comscore-Reports-Second-Quarter-2025-Results
Comscore To Announce Second Quarter 2025 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2025, on Tuesday, August 5thth...
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ights/Press-Releases/2025/7/Comscore-To-Announce-Second-Quarter-2025-Financial-Results
What Happens When You Stop Measuring in Silos
This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos
Comscore Partners with HyphaMetrics
Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is...
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ights/Press-Releases/2025/7/Comscore-Partners-with-HyphaMetrics
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
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fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
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e-Studies/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences
Comscore Achieves Full JIC Certification for National TV Measurement
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution...
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ights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement
FlexPoint boosts CTV incremental reach by 23% for congressional candidate
FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
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fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate
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