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Sales holiday recap: the brands and content that came out on top

Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands celebrated...
8% - ights/Blog/Sales-holiday-recap-the-brands-and-content-that-came-out-on-top

Comscore tip #4 de 5: Custom Entities

Descubra qué es una Custom Entity y aprenda a analizar las entidades customizadas en reportes de MyMetrix
8% - ights/Videos/Products/Comscore-tip-4-de-5-Custom-Entities

As Smart Speakers Evolve So Do Consumers

Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Plan Metrix Multi-Platform data to quantify smart speaker...
16% - ights/Blog/As-Smart-Speakers-Evolve-So-Do-Consumers

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
16% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Comscore Reports Employment Inducement Grant under Nasdaq Listing Rules

Comscore reported an employment inducement grant made to Jon Carpenter, who joined the company as Chief Financial Officer on November 29, 2021.
68% - ights/Press-Releases/2021/12/Comscore-Reports-Employment-Inducement-Grant-under-Nasdaq-Listing-Rules

Recorde Black Friday 2021 foi quase 50 por cento mais popular do que ha um ano

Nesta sexta-feira, 26 de novembro, o varejo ultrapassou 2 milhões de ações nas redes sociais e atingiu um teto histórico. Cerveja, fritadeira elétrica, vinho e bolsas foram os objetos que mais cresceram nas buscas.
28% - ights/Blog/Recorde-Black-Friday-2021-foi-quase-50-por-cento-mais-popular-do-que-ha-um-ano

Comscore Elevates Veteran Technology Executive Brian Pugh to Chief Information Officer

Comscore is excited to announce that Brian Pugh is taking on the role of Chief Information Officer.
16% - ights/Press-Releases/2021/11/Comscore-Elevates-Veteran-Technology-Executive-Brian-Pugh-to-Chief-Information-Officer

Comscore tip #3 de 5: Rank Sitios Afines

En este video, analizaremos un reporte para entender los medios más afines a un target en específico o combinado y, así, comprender el perfilamiento de los medios por un segmento en especial.
8% - ights/Videos/Products/Comscore-tip-3-de-5-Rank-Sitios-Afines

Cambios del consumo digital en América Latina durante 2020/21

Las tendencias en el comportamiento del consumidor han cambiado y conocer sus nuevos hábitos se ha convertido en un verdadero reto para los negocios. Ante estas fluctuaciones en la demanda, Comscore enunció los key insights que la nueva normalidad trajo...
8% - ights/Presentations-and-Whitepapers/2021/Cambios-del-consumo-digital-en-America-Latina-durante-2020-2021

Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
16% - fts/Social-trends-and-top-content-leading-up-to-Black-Friday