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Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels

With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic....
16% - ights/Blog/Prevalent-during-the-height-of-the-pandemic-are-alternative-accommodations-continuing-to-encroach-on-traditional-hotels

Branded Content, de publicidad artesanal a publicidad optimizada

La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
8% - ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada

Comscore partners with Xandr to bring cookie-free CTV audience targeting to the UK and EMEA at scale

Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA clients can now access Comscore Predictive Audiences via Xandr Curate, a product of AT&T’s advanced advertising company.
16% - ights/Press-Releases/2021/11/Comscore-partners-with-Xandr-to-bring-cookie-free-CTV-audience-targeting-to-the-UK-and-EMEA-at-scale

Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
8% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand

Comscore TV, Local Measurement That Meets Modern Media Consumption

FreeWheel has partnered with Comscore to allow agencies to seamlessly access real-world local TV viewership information with valuable, advanced household-level consumer and demographic behavior data that enables smarter business transactions. In this...
8% - ights/Videos/Interview/Comscore-TV-Local-Measurement-That-Meets-Modern-Media-Consumption

Comscore Adds Veteran Executive Mr Han Seng Lim to Lead Comscore s Client Services team in SE Asia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has appointed Mr. Han Seng Lim as Comscore’s Client Services Lead Consultant SE Asia. The role will add strength and...
16% - ights/Press-Releases/2021/11/Comscore-Adds-Veteran-Executive-Mr-Han-Seng-Lim-to-Lead-Comscore-s-Client-Services-team-in-SE-Asia

Argentina Comportamientos Digitales en el Sector Automotriz

Comscore y Mercado Libre se unieron para presentar las tendencias más calientes sobre el Sector Automotriz 2020/21 y exponen los datos más recientes sobre el comportamiento del usuario dentro del marketplace. A su vez, nos dan una visión holística del...
8% - ights/Presentations-and-Whitepapers/2021/Argentina-Comportamientos-Digitales-en-el-Sector-Automotriz

Comscore tip #2 de 5: Cambio Media Trend

Aprenda a visualizar en MyMetrix el cambio porcentual de cualquier métrica de un sitio, propiedad o entidad.
8% - ights/Videos/Products/Comscore-tip-2-de-5-Cambio-Media-Trend

Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
16% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
16% - ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region