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The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
16% - ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
16% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
16% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV

Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
16% - fts/Holiday-shopping-buzz-starting-early-on-social-media

OTT Viewership During the Pandemic

Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. What does OTT streaming look like a year into the pandemic and beyond? To learn more about the OTT landscape in terms of...
8% - ights/Infographics/OTT-Viewership-During-the-Pandemic

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
8% - ducts/Marketing-Impact/Branded-Content-Measurement

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
8% - ducts/Advertising/Branded-Content

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
16% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Cambios en la demanda del consumidor en social media y su influencia en el e-commerce

Entender el perfil del internauta y sus hábitos de navegación en redes sociales son algunas de las caras indispensables con las que los medios, anunciantes y agencias deben guiarse para tomar decisiones acertadas en el mundo digital
16% - ights/Presentations-and-Whitepapers/2021/Cambios-en-la-demanda-del-consumidor-en-social-media-y-su-influencia-en-el-e-commerce

Los bancos y sus usuarios preocupados por la sustentabilidad

En México, durante el último tiempo una de las industrias que más se enfocó en el impacto social fue la banca. El sector, transformado por la irrupción de las fintech, empieza a ofrecer soluciones cercanas a los intereses de sus clientes. La conversación...
16% - ights/Blog/Los-bancos-y-sus-usuarios-preocupados-por-la-sustentabilidad