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The CTV Opportunity in the UK

The growing number of TV sets connected to the internet (also referred to as CTVs) is translating into more content and experiences for consumers, and more opportunities for advertisers to engage with them. But how quick are advertisers to capitalise...
8% - ights/Presentations-and-Whitepapers/2021/The-CTV-Opportunity-in-the-UK

Comscore and Dailymotion Extend Longstanding Cooperation

Comscore and Dailymotion Extend Longstanding Cooperation. Long-term deal leverages Comscore’s global digital audience measurement across five continents
16% - ights/Press-Releases/2021/1/Comscore-and-Dailymotion-Extend-Longstanding-Cooperation

2020 Digital Media Highlights in India

A review of online consumer trends in India
8% - ights/Presentations-and-Whitepapers/2021/2020-Digital-Media-Highlights-in-India

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement...
16% - ights/Press-Releases/2021/1/Strong-Automotive-Merchandising-Partners-with-Comscore-Exclusively-for-Local-Television-Measurement

Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
16% - ights/Blog/Comscore-Snapshots-online-retail-in-the-Asia-Pacific-region

New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
16% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution

El 2020 (o De la importancia de los títulos nacionales)

El año pasado escribía una editorial titulada Esta no es una receta a raíz del fenomenal año que las industrias cinematográficas y del OTT habían experimentado en 2019 . En una parte de ésta mencioné lo siguiente: “el cine se mantiene como una opción...
16% - ights/Blog/El-2020-o-De-la-importancia-de-los-titulos-nacionales

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
8% - ights/Blog/In-home-Data-Consumption-Grew-Largely-Driven-by-COVID-19-Related-Changes-in-Behavior

Significant Growth in In-Home Data Usage Throughout Pandemic

As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than...
16% - ights/Press-Releases/2021/1/Significant-Growth-in-In-Home-Data-Usage-Throughout-Pandemic

TV Viewing Engagement for Week Ending January 10 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
16% - ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021