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Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data...
16% - ights/Press-Releases/2020/9/Comscore-Achieves-Global-Connected-TV-Footprint-with-New-Samba-TV-Partnership

The Superhero and the 2020 Nissan Sentra

The 2020 Nissan Sentra went on sale earlier this year in March when Nissan launched it with an ad featuring actress Brie Larson, more popularly known on the screen as Captain Marvel. The ad had an empowering “no compromises” theme, but it was not too...
16% - ights/Blog/The-Superhero-and-the-2020-Nissan-Sentra

The Renaissance of Cross-Platform Local Advertising


8% - ights/Videos/Interview/The-Renaissance-of-Cross-Platform-Local-Advertising

The Impact of COVID-19 on Small Business Credit Card Applications

New research from Comscore found indications that interest from small businesses in small business credit cards may be rebounding after a loss in momentum in the first half of 2020.
16% - ights/Press-Releases/2020/9/The-Impact-of-COVID-19-on-Small-Business-Credit-Card-Applications

Leverage Comscores Next Gen Brand Safety and Suitability Protections

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now, on top of everything else, brands need to prepare for what will likely be one of the weirdest holiday...
8% - ights/Blog/Leverage-Comscores-Next-Gen-Brand-Safety-and-Suitability-Protections

The COVID-19 Impact on Small Business Credit Card Applications in 2020

Comscore’s whitepaper, “The COVID-19 Impact on Small Business Credit Card Applications in 2020” examines how small business credit card application and research cycles have trended before and after the COVID-19 era, and what changing consumer behaviors...
8% - ights/Presentations-and-Whitepapers/2020/The-COVID-19-Impact-on-Small-Business-Credit-Card-Applications-in-2020

Comscore Awarded New US Patent for Household Device Identification

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Device Identification System and Methods.”
16% - ights/Press-Releases/2020/9/Comscore-Awarded-New-US-Patent-for-Household-Device-Identification

Shareablee Launches TikTok Campaign Measurement with Marketing Partner Program

Shareablee, the leading provider of trusted measurement, analytics, and intelligence to the world’s largest brands, publishers and agencies today announced the launch of TikTok campaign measurement as it joins the TikTok Marketing Partner Program.
8% - ights/Blog/Shareablee-Launches-TikTok-Campaign-Measurement-with-Marketing-Partner-Program

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
16% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers

Comscore Privacy Counsel to be Featured on International Association of Privacy Professionals Panel

In an increasingly privacy-focused world, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is at the forefront of delivering best-in-class audience measurement in a privacy-safe manner. That’s...
16% - ights/Press-Releases/2020/9/Comscore-Privacy-Counsel-to-be-Featured-on-International-Association-of-Privacy-Professionals-Panel