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Liderando o futuro da medição digital

Nós queremos que você esteja conosco, na vanguarda e liderando o futuro da medição digital. Nossas soluções que se integram cross-platform podem alavancar as suas estratégias digitais e o seu negócio! Por isso, trazemos alguns materiais com dados para...
31% - ights/Presentations-and-Whitepapers/2024/Liderando-o-futuro-da-medicao-digital

Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
8% - fts/Celebrating-25-years-of-Comscore-Delete

Big Data en el Turismo: Extrayendo Valor de la Información

En el marco del Travel Update, investigamos las tendencias digitales que moldean el panorama actual del turismo en América Latina
8% - ights/Presentations-and-Whitepapers/2024/Big-Data-en-el-Turismo-Extrayendo-Valor-de-la-Informacion

Explorando el Universo Gaming en LATAM

Comscore desvela los hallazgos de su primer estudio sobre Gaming Advertising en América Latina. Este exhaustivo análisis profundiza en las preferencias de los gamers de la región, desde los dispositivos de videojuegos más utilizados hasta su actitud hacia...
8% - ights/Events-and-Webinars/Webinar/2024/Explorando-el-Universo-Gaming-en-LATAM

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
8% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Servicos Financeiros um panorama do consumidor digital no Brasil

Nos últimos anos, os Serviços Financeiros expandiram a atuação nos canais digitais e nas redes sociais. A necessidade de compreender o consumidor nos múltiplos canais que os Serviços Financeiros abrangem é essencial para o futuro do planejamento das marcas...
16% - ights/Infographics/Servicos-Financeiros-um-panorama-do-consumidor-digital-no-Brasil

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
16% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom audience ideas.
8% - ights/Presentations-and-Whitepapers/2024/2024-Summer-Games-Audience-Targeting-Guide

Streaming en Mexico

La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
23% - ights/Press-Releases/2024/5/Streaming-en-Mexico

Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
16% - ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement