Search for "LU online" returned 3774 matches

2008 Guidance


12% - ights/Press-Releases/2008/02/2008-Guidance

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
15% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages

Anheuser-Busch King of Ads at Super Bowl


23% - ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
28% - ights/Blog/Researchware-is-not-Spyware

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
31% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

Top US Web Sites based on Ads


34% - ights/Press-Releases/2008/02/Top-US-Web-Sites-based-on-Ads

Top French Web Sites


34% - ights/Press-Releases/2008/01/Top-French-Web-Sites

Top German Web Sites


34% - ights/Press-Releases/2008/01/Top-German-Web-Sites

Top UK Web Sites


37% - ights/Press-Releases/2008/01/Top-UK-Web-Sites

The Economic, Anti-American Mood at Davos

Last year, comScore was honored by being named a Technology Pioneer by the World Economic Forum (“WEF”) and I was invited to attend the annual WEF meeting in Davos, Switzerland. I just returned from my second trip to Davos and wanted to share some observations...
9% - ights/Blog/The-Economic-Anti-American-Mood-at-Davos