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Fast Facts: Content Mentioning the Masters Tournament

How did content surrounding the golf tournament perform on social media? Who were the top brands and individuals posting? And what content made a hole-in-one? Find out below!
27% - ights/Infographics/Fast-Facts-Content-Mentioning-the-Masters-Tournament

Nos gustan los Premios Grammy

La noche del 3 de abril 2022, se celebró la 64ªedición de los Premios Grammy de la Recording Academy®, la más importante de la industria de la música mundial. Aunque esta gala se celebrase en Las Vegas (US), la diferencia horaria con España no fue un...
7% - ights/Blog/Nos-gustan-los-Premios-Grammy

Premios Oscar 2022: siguen dando de qué hablar en las redes sociales

La 94ª edición de la gala de los Oscars ha sido bastante sonada en los últimos días. Analizamos algunos datos de interés sobre el engagement de los usuarios, tratando y consumiendo contenido de este evento, en las principales redes sociales gracias a...
14% - ights/Blog/Premios-Oscar-2022-siguen-dando-de-que-hablar-en-las-redes-sociales

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
24% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Inside the race to create a better cross-channel currency for CTV

Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new theories to create a better a cross-channel currency...
22% - ights/Videos/Interview/Inside-the-race-to-create-a-better-cross-channel-currency-for-CTV

Panorama de la Audiencia de Deportes en Peru

Ahora con la apertura de los espacios a nivel local en Perú junto con la actividad social, laboral y hasta de entretenimiento, podríamos decir que ya se está volviendo cada vez al estado pre-pandemia donde ahora la población busca retomar su rutina conforme...
14% - ights/Blog/Panorama-de-la-Audiencia-de-Deportes-en-Peru

What even is... CTV?

Comscore CTV expert James Muldrow is here to clear up the confusion and bring us up to speed on all things Connected TV!
29% - ights/Videos/Interview/What-even-is-CTV

Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
30% - ducts/Social

TV Pulse

Comscore TV Pulse is the only solution to deliver local and national viewing insights for every market within 48 hours.
14% - ducts/Television/TV-Pulse

The Weekend Update - April 1 2022

Paul Dergarabedian, Senior Media Analyst, breaks down the global box office Top 5 in The Weekend Update, including "Morbius", "Sonic 2", "The Batman", "RRR" and "The Lost City".
7% - ights/Videos/Box-Office-Bites/The-Weekend-Update-April-1-2022