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Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
30% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
21% - ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region

Black Friday y Cyber Monday 2021: ¿Serán iguales que el año anterior?

Se acerca el final del mes de noviembre y con él el Black Friday seguido del Cyber Monday, las citas anuales que prometen grandes descuentos en compras online. Si el Black Friday inaugura la temporada de compras online de los próximos meses, resulta muy...
14% - ights/Presentations-and-Whitepapers/2021/Black-Friday-y-Cyber-Monday-2021

Survive the ‘Cookiepocalypse’. Stay ahead of the game

Download the full presentation by Comscore’s Rachel Gantz and get your survival checklist for staying ahead of the game in a cookie-free world
14% - ights/Presentations-and-Whitepapers/2021/Survive-the-Cookiepocalypse

Keeping Connected TV Hot

Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters,...
7% - ights/Videos/Interview/Keeping-Connected-TV-Hot

Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
22% - ducts/Television/Local-Shopping-Segmentation-and-Targeting

Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly

Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelligence,...
24% - ights/Press-Releases/2021/11/Comscore-Consumer-Intelligence-is-Now-Available-in-all-210-Local-Markets-Monthly

El panorama de social media en Argentina y América Latina 2021

A más de un año de la pandemia, Comscore enuncia los key insights que la nueva normalidad trajo consigo y las oportunidades emergentes en redes sociales que el primer semestre de 2021 estableció en el país y la región.
7% - ights/Presentations-and-Whitepapers/2021/El-panorama-de-social-media-en-Argentina-y-America-Latina-2021

Categoria de telecomunicacoes alcança 59 milhoes de usuarios na rede internet

O distanciamento social imposto pela pandemia causou um grande impacto nos hábitos de consumo da sociedade. O recente análise, identifica como o processo de transformação digital, uso de videoconferências, trabalho remoto e aulas online impactaram no...
14% - ights/Blog/Categoria-de-telecomunicacoes-alcanca-59-milhoes-de-usuarios-na-rede-internet

Quarterly Wrap-Up Q3 2021

This quarterly wrap-up webinar included a review of the digital landscape across Europe, and a deep dive into the online sports and travel industries, rounding up with a look at linear TV vs OTT.
14% - ights/Presentations-and-Whitepapers/2021/Quarterly-Wrap-Up-Q3-2021