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Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
36% - ights/Blog/Television-and-Cross-Platform-Personification

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
26% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

Comscore tip #3 de 5: Perfilamiento de sitios

Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
7% - ights/Videos/Products/Comscore-tip-3-de-5-Perfilamiento-de-sitios

La banca digital ya vive su nueva normalidad

Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
7% - ights/Blog/La-banca-digital-ya-vive-su-nueva-normalidad

Are Consumers Traveling Again for Good

The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread of COVID-19, domestic and global travel came to a...
25% - ights/Blog/Are-Consumers-Traveling-Again-for-Good

Comscore Snapshot: servizi di carriera online in Europa

In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or changing,...
26% - ights/Blog/Comscore-Snapshots-online-career-services-in-Europe

Comscore Signs New Agreement with Fuse Media for TV Measurement

Comscore today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel.
22% - ights/Press-Releases/2021/9/Comscore-Signs-New-Agreement-with-Fuse-Media-for-TV-Measurement

Comscore tip #2 de 5: Orden avanzado de métricas

Generalmente los reportes de Comscore tienen un orden descendente predeterminado pero, ¿sabías que podemos reordenar las métricas o las columnas de acuerdo a las necesitades que tengamos?
7% - ights/Videos/Products/Comscore-tip-2-de-5-Orden-avanzado-de-metricas

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
17% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand