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Comscore's 2024 State of Digital Commerce Report

Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
29% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report

Health Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the health vertical including off-the-shelf and custom audiences.
7% - ights/Presentations-and-Whitepapers/2024/Health-Vertical-Segment-Guide

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
24% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
32% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
19% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

IA TikTok Gaming y mas

Entre los temas que más interés suscitaron, destacamos nuestros datos sobre IA, el auge de TikTok, la industria del gaming, los principales players del e-commerce y el fenómeno “Barbenheimer”. A continuación, os compartimos unos Key Takeaways sobre estas...
23% - ights/Blog/IA-TikTok-Gaming-y-mas

Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
30% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit

Comscore University: Social Media

No dia 27 de março, o time de Client Insights da Comscore Brasil realizou o primeiro evento Comscore University do ano, que teve o tema Social Media. Aproveitamos para compartilhar o material de apresentação para você consultar sempre que quiser.
14% - ights/Presentations-and-Whitepapers/2024/Comscore-University-Social-Media

Comscore lança Social Incremental no Brasil

A Comscore, Inc. (NASDAQ: SCOR), empresa líder em medição de audiências digitais multiplataforma, anunciou para a indústria brasileira, em seu evento “O Futuro dos Dados”, na semana passada, a inclusão de métricas de mídias sociais (Social Incremental)...
14% - ights/Press-Releases/2024/4/Comscore-lanca-Social-Incremental-no-Brasil

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
25% - ights/Blog/Its-All-About-the-Audience