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comScore September 2010 qSearch Reporting Enhancements
When comScore publicly releases its September qSearch reporting this week, there will be a couple of important enhancements to highlight. The first change is that September will be the first month reflecting the impact of Google Instant, Google’s new...
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ights/Blog/comScore-September-2010-qSearch-Reporting-Enhancements
Creative Up to 4 Times More Important than Media Plan
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
7% -
ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan
Top 10 Ad Networks in US
Yahoo! Network and AOL Advertising reach more than 85 percent of Americans online.
14% -
ights/Infographics/Top-10-Ad-Networks-in-US
Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
29% -
ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold
comScore Release First Comparative Report on Mobile Usage in Japan, United States and Europe
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including...
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ights/Press-Releases/2010/10/comScore-Release-First-Comparative-Report-on-Mobile-Usage-in-Japan-United-States-and-Europe
Top 10 Countries by Online Banking Penetration
Canada leads all countries in terms of its share of Internet users who access online banking sites each month at nearly 65%, with the Netherlands a close second at 61%. North America, Europe and Australia feature prominently among the top ten, all of...
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ights/Infographics/Top-10-Countries-by-Online-Banking-Penetration
Mobile Behaviors Across Japan United States and Europe
The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their phones (22%), while Europeans were most likely to listen...
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ights/Infographics/Mobile-Behaviors-Across-Japan-United-States-and-Europe
Japan Mobile Users Most Likely to Access Browser, Apps
Mobile users in Japan were most likely to access their browser (59.3%) and applications (42.3%). Across Japan, the U.S., and Europe, mobile browsers reached a larger percentage of mobile users than applications.
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ights/Infographics/Japan-Mobile-Users-Most-Likely-to-Access-Browser-Apps
Orkut, Facebook and Twitter Growth in Brazil
Orkut was the most-visited social network in Brazil in August with more than 29 million visitors. Traffic to Facebook.com jumped 479% as it inched past Twitter.com to reach 8.9 million visitors.
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ights/Infographics/Orkut-Facebook-and-Twitter-Growth-in-Brazil
comScore Expands Segmentation Capabilities in Malaysia
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting...
14% -
ights/Press-Releases/2010/10/comScore-Expands-Segmentation-Capabilities-in-Malaysia
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