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2009: Another Strong Year for Facebook

Last week comScore released our December 2009 U.S. Media Metrix data, which means of course that we can now look back at 2009 and take stock of what happened in the digital world during the past year. We’re in the process of summarizing these key stories...
22% - ights/Blog/2009-Another-Strong-Year-for-Facebook

Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up about the opportunities ahead for our industry. If you...
23% - ights/Blog/Advertising-Effectiveness-101

comScore Releases December 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting...
23% - ights/Press-Releases/2010/1/comScore-Releases-December-2009-U.S.-Search-Engine-Rankings

The State of Social Networks in Asia Pacific, with a Focus on Singapore

Social networking continues to grow as an ubiquitous activity across the Web. With more than half of the Asia-Pacific online population active on social networking sites, competition between global and local brands continues to intensify in the battle...
29% - ights/Presentations-and-Whitepapers/2010/The-State-of-Social-Networks-in-Asia-Pacific-with-a-Focus-on-Singapore

comScore Releases December 2009 Ranking of Top Ad Networks

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching...
22% - ights/Press-Releases/2010/1/comScore-Releases-December-2009-Ranking-of-Top-Ad-Networks

The State of Social Networks in Asia Pacific, with a Focus on Hong Kong

Social networking continues to grow as an ubiquitous activity across the Web. With more than half of the Asia-Pacific online population active on social networking sites, competition between global and local brands continues to intensify in the battle...
29% - ights/Presentations-and-Whitepapers/2010/The-State-of-Social-Networks-in-Asia-Pacific-with-a-Focus-on-Hong-Kong

Using Consumer Insights to Uncover Opportunities in Next Generation Mobile Devices

New mobile devices are redefining what consumers expect from their phones and have created endless opportunities for innovation. This presentation highlights the key mobile and PC browsing and consumption trends impacting manufacturing, marketing and...
27% - ights/Presentations-and-Whitepapers/2010/Using-Consumer-Insights-to-Uncover-Opportunities-in-Next-Generation-Mobile-Devices

U.K. Media Agencies Rely on comScore Media Metrix Data for Online Media Planning, Buying and Analysis


43% - ights/Press-Releases/2010/1/U.K.-Media-Agencies-Rely-on-comScore-Media-Metrix-Data-for-Online-Media-Planning-Buying-and-Analysis

comScore Announces Appointment of Eric Bosco as Chief Product Officer

comScore Announces Appointment of Eric Bosco as Chief Product Officer
27% - ights/Press-Releases/2010/1/comScore-Announces-Appointment-of-Eric-Bosco-as-Chief-Product-Officer

Growing Number of Smartphone Users Bodes Well for Mobile Web

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution,...
19% - ights/Blog/Growing-Number-of-Smartphone-Users-Bodes-Well-for-Mobile-Web