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Comscore Expands Long-Term Local Currency Partnership with Gray Media
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
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ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media
Comscore Movies - Grundlagen
Comscore Movies löst IBOE ab. Die finale Umstellung auf unsere neue Datenbank Comscore Movies ist in vollem Gange.
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ights/Presentations-and-Whitepapers/2024/Comscore-Movies-Grundlagen
Cox Media Group and Comscore Agree to New Multi-Year Deal
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
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ights/Press-Releases/2024/12/Cox-Media-Group-and-Comscore-Agree-to-New-Multi-Year-Deal
Comscore presentó los hallazgos clave de su estudio 2024 sobre Connected TV en América Latina
Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, presentó los resultados de su estudio 2024 sobre Connected TV (CTV), OTT y Addressable Advertising en América Latina. Este análisis...
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ights/Press-Releases/2024/12/Comscore-presento-los-hallazgos-clave-de-su-estudio-2024-sobre-Connected-TV-en-America-Latina
Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
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ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office
Golden horse awards
各路華語電影好手聚集在 2024 金馬頒獎典禮上,也在社群媒體上引起了廣泛的討論
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ights/Infographics/Golden-horse-awards
Black Friday 2024: Análises do engajamento nas Redes Sociais
Quais as marcas se destacaram nas redes sociais durante a Black Friday 2024 no Brasil? Explore insights que podem ajudar na compreensão de estratégias bem-sucedidas e no comportamento dos consumidores online.
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ights/Infographics/Black-Friday-2024-Analise-do-Engajamento-e-Tendencias-nas-Redes-Sociais
Predictive Audiences: the incremental reach you’ve been missing
A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
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fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing
Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service
A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
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fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service
Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand
A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
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fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand
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