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Retail Sites Resonate with British Mums

A demographic analysis of UK mothers* (females age 25 and older with at least one child under 18 in the household) showed that they are 82 percent more likely to visit Retail Toys sites (index of 182**) than the average internet user, making it the top...
99% - ights/Infographics/Retail-Sites-Resonate-with-British-Mums

State of the Internet in the U.S. Q2 2012

In this webinar, comScore Senior Director Tiffany Walker provides an overview of internet usage in the U.S. and worldwide, along with analysis in key categories to help you understand where the online opportunities lie.
99% - ights/Presentations-and-Whitepapers/2012/State-of-the-Internet-in-the-U.S.-Q2-2012

Viewability Analysis Reveals Ad Delivery Improvement in Italy

Viewability is an increasingly important topic in the Italian digital advertising industry, especially for advertisers who have become more aware of the issue, often demanding higher in-view rates and greater accountability from their publisher partners....
99% - ights/Blog/Viewability-Analysis-Reveals-Ad-Delivery-Improvement-in-Italy

comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India

comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
99% - ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India

comScore Holiday Forecast

Holiday E-Commerce Spending Up 26 Percent with Surge Continuing the Week Before Christmas, According to comScore Networks
99% - ights/Press-Releases/2006/12/comScore-Holiday-Forecast

Let’s Talk iPhone

As the buzz surrounding the purported release of the next generation of iPhones escalated in recent weeks, comScore has been studying the potential impact of a new iPhone on the mobile industry at large. We’re pleased to report that comScore’s analysis...
99% - ights/Blog/Let-s-Talk-iPhone

RIM Smartphone Users Least Likely to Own iPad in Europe

Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case.
99% - ights/Infographics/RIM-Smartphone-Users-Least-Likely-to-Own-iPad-in-Europe

Visitors from The Netherlands Show Highest Engagement Online

Visitors from the Netherlands exhibited the highest engagement, spending 34.4 hours on average online in March - 33 percent higher than Europe (26.0 hours) as a whole - followed by the visitors in the United Kingdom who spent 33.0 hours on average.
99% - ights/Infographics/Visitors-from-The-Netherlands-Show-Highest-Engagement-Online

iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic.
99% - ights/Infographics/iPhone-and-Android-Traffic-by-Connection-Type

Mobile Retail Most Accessed by UK Smartphone Users in EU5

In the EU5 (France, Germany, Italy, Spain and UK), 6.3 percent of all mobile users reported having accessed an online auction site, 5.8 percent reported accessing an online retail site, and 5.1 percent also reported having accessed online shopping guides...
99% - ights/Infographics/location_13153