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Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
99% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
99% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

The State of the Global Summer Box Office

As the Summer Box Office heats up, we take a look at the top releases globally.
99% - ights/Blog/The-State-of-the-Global-Summer-Box-Office

Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement

The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
99% - ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
99% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

Wimbledon 2024 social media insights

Wimbledon es el torneo de tenis con mayor personalidad de todos los Grand Slam, y ya no sólo porque sea el único que se juega sobre hierba, sino por su tradición británica y su estricto código de vestimenta blanco, que realza su rigor y prestigio.
99% - ights/Blog/Wimbledon-2024-social-media-insights

O poder feminino no consumo digital

Nos dias atuais, não restam dúvidas sobre a influência feminina em diversos setores do mercado brasileiro e aspectos da nossa sociedade. Com o mundo moderno digitalizado e as redes sociais crescendo suas audiências, os dados do público feminino nos canais...
99% - ights/Infographics/O-poder-feminino-no-consumo-digital

A Shifting Homeowners Insurance Market

In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
99% - ights/Blog/A-Shifting-Homeowners-Insurance-Market

Local Insights at Your Fingertips

Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer county-level analysis into specific communities and...
99% - ights/Blog/Local-Insights-at-Your-Fingertips

Credit Card Prequalification Gives Control to the Consumers

Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
99% - ights/Blog/Credit-Card-Prequalification-Gives-Control-to-the-Consumers