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Celebrating Comscores 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering...
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Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
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A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
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América Latina: ¡Gamers, publicidad, marcas, livestreaming y más!

El más reciente estudio de Comscore, realizado en colaboración con empresas destacadas de la industria, revela un panorama próspero para las marcas en el mundo del gaming en Latinoamérica.
99% - ights/Presentations-and-Whitepapers/2024/America-Latina-Gamers-publicidad-marcas-livestreaming-y-mas

Fast Facts: O mundo celebra Pride 2024

During Pride Month, the world unites to celebrate LGBTQ+ communities. This brief infographic looks at the engagement of media content, brands, and influencers celebrating Pride, its distribution across different social platforms, and some highlighted...
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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
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Optimizing Outcomes Through Reaching Audiences Cross-Screen

The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, putting immense pressure on every ad dollar.
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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
99% - fts/State-of-Gaming-2020x

Key Take Aways Cross-platform

No último ProXXIma, nós apresentamos o painel “Cross-Platform: Transformando a Medição de Mídia no Brasil” onde nos reunimos à Siprocal e ao UOL para discutirmos as oportunidades e os desafios de um cenário digital cada vez mais fragmentado. Compartilhamos...
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