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Comscore Campaign Ratings Extended Demographics by Publisher

A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
99% - e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics

El nuevo mas alla en medicion digital

El pasado día 16 de abril de 2024 el equipo de Comscore España acudimos a la cita de Conectados, el evento más tecnológico de Marketing Directo que reúne a destacados profesionales del marketing. Un encuentro en el que compartimos las tendencias, avances...
99% - ights/Blog/El-nuevo-mas-alla-en-medicion-digital

Comscore at the 19th Annual Needham Technology Media and Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
0% - ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
99% - ights/Blog/Navigating-the-Future-of-Publishing

Comscore Social Brand Survey Lift

Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.​
99% - e-Studies/Comscore-Social-Brand-Survey-Lift

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
99% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Comscore's 2024 State of Digital Commerce Report

Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
99% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report

Health Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the health vertical including off-the-shelf and custom audiences.
99% - ights/Presentations-and-Whitepapers/2024/Health-Vertical-Segment-Guide

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
99% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
99% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams