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Descubre las Tendencias del Consumidor Digital en Perú
Comscore comparte un completo reporte sobre cómo navega el consumidor digital en México. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre otros....
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ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Peru
Los protagonistas del comercio digital en Espana
El retail es, sin duda, una de las grandes áreas del panorama digital. Un área liderada por grandes grupos internacionales, locales y nuevas apuestas que llegan con mucha fuerza.
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ights/Blog/Los-protagonistas-del-comercio-digital-en-Espana
Descubre las Tendencias del Consumidor en Cono Sur 2023
Comscore expone cómo se desenvuelve en línea el consumidor de Cono Sur. En esta presentación resumimos cómo navegan los usuarios del hemisferio sur, qué aplicaciones son las que más consumen y cuáles son sus hábitos de consumo entrono a los servicios...
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ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-en-Cono-Sur-2023
Political Targeting Solutions for 2024 Election Season
New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
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ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
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ights/Blog/Unlock-the-Power-of-Co-Viewing-on-Roku
Trascendiendo la medicion de audiencias4
En una era donde las redes sociales son esenciales en la difusión de contenidos, tanto para los medios como para las marcas, resulta vital disponer de la cobertura incremental que proviene de estas plataformas.
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fts/Trascendiendo-la-medicion-de-audiencias4
Football Coverage Shines in Charlotte NC
Charlotte, NC residents couldn’t get enough NFL and college football this week.
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ights/Blog/Football-Coverage-Shines-in-Charlotte-NC
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
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ights/Videos/Interview/Is-there-Representativeness-in-Measurement
Next-Gen Measurement: AI, Automation and Big Data
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
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ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data
All Eyes on NFL Football in Los Angeles CA
In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
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ights/Blog/All-Eyes-on-NFL-Football-in-Los-Angeles-CA
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