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A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
99% - ights/Blog/A-Generation-Ahead

Next iPhone Release Has Potential for a Huge Upgrade Cycle

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray...
99% - ights/Blog/Next-iPhone-Release-Has-Potential-for-a-Huge-Upgrade-Cycle

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
99% - ights/Blog/Radiohead-Redux

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency...
99% - ights/Blog/Cookie-Deletion-Rates-and-the-Impact-on-Unique-Visitor-Counts

Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
99% - ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
99% - ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research

comScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader...
99% - ights/Press-Releases/2013/3/comScore-Announces-Divestiture-of-ARS-Non-Health-Copy-Testing-and-Equity-Tracking-Assets-to-MSW-Research

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution...
99% - ights/Press-Releases/2013/4/Procter-Gamble-Partners-with-comScore-for-Digital-Campaign-Ratings

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look...
99% - ights/Blog/comScore-Welcomes-Starcom-MediaVest-Group-and-Zenith-Optimedia-as-Preferred-Strategic-Partners-for-Digital-Campaign-Ratings

Serge Matta Appointed President of comScore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today appointed Serge Matta as President of the company, reporting to comScore’s CEO and co-founder Magid Abraham.
99% - ights/Press-Releases/2013/6/Serge-Matta-Appointed-President-of-comScore