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Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences.
99% - ights/Presentations-and-Whitepapers/2007/Cookie-Deletion-Whitepaper

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
99% - ights/Blog/Thoughts-on-Wal-Mart-and-ISP-Data

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
99% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit