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Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
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The Universal Search Revolution

The topic du jour for Search in 2007 was clearly universal search: the inclusion of different types of search results such as news stories, maps, local information, images and video alongside the web search results you are used to seeing. We recently...
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Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
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Como a América Latina está formatando o Crescimento Global Vídeos Online

Did you know that there are over three billion videos viewed monthly in Brazil and that the average Mexican viewer spends more than eight hours every month watching online video? Being able to measure viewership in Latin America will help marketers,...
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MIT Sloan’s Buck Weaver Marketing Award Honors comScore CEO

Magid Abraham, Ph.D, co-founder and CEO of comScore, Inc. was honored today with the Eighth Annual Buck Weaver Award for Marketing. Established by MIT Sloan School of Management in 2003 and sponsored by General Motors Corp. (NYSE: GM), the award recognizes...
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Microsoft, Google and Facebook Rank as Most-Visited Online Destinations in Argentina

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today presented the State of the Internet Argentina in conjunction with the IAB Argentina. Among the presentation’s highlights included a look at the top online destinations for Argentines....
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comScore to Speak at the Goldman Sachs Technology and Internet Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Goldman Sachs Technology and Internet Conference in San Francisco, California....
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validated Campaign Essentials Germany

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in Germany by Mike Read, Kirby Winfield and Peter Bernschneider. In addition to digital trends in Europe and Germany it discusses the importance of ad...
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Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the...
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comScore Acquires the Products Division of Nexius

Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
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