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comScores Chief Research Officer Elected to Serve on the Advertising Research Foundation Board
comScore today announced that its Chief Research Officer Josh Chasin has been elected to the Advertising Research Foundation’s (The ARF) Board of Directors. In addition, Vice President of Analytics Ray Pettit has been renominated to The ARF’s Board of...
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ights/Press-Releases/2017/3/comScores-Chief-Research-Officer-Elected-to-Serve-on-the-Advertising-Research-Foundation-Board
comScores 2017 US Mobile App Report Available for Download
comScore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S....
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ights/Press-Releases/2017/8/comScores-2017-US-Mobile-App-Report-Available-for-Download
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This rampant growth in digital advertising has brought both opportunities and challenges as...
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ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising2
Mobile App vs Mobile Browser
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits?...
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ights/Infographics/Mobile-App-vs-Mobile-Browser
comScore Introduces validated Campaign Essentials™ (vCE) in Canada
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
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ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada
comScore_and_Google_Partner
comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
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ights/Press-Releases/2014/2/comScore_and_Google_Partner
MDA and comScore Release Rankings of Top Web Entities in Malaysia for November 2014
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
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ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-November-2014
comScore Announces Launch of MMX Multi-Platform in Italy
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of MMX® Multi-Platform in Italy, the next generation of digital audience measurement and media planning.
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ights/Press-Releases/2014/11/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Italy
comScore Introduces Digital GRP Overnights in AdEffx Campaign Essentials
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning...
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ights/Press-Releases/2010/9/comScore-Introduces-Digital-GRP-Overnights-in-AdEffx-Campaign-Essentials
Cyber Monday ECommerce Sales 2005 2010
Cyber Monday reached a record-breaking level this year with more than $1 billion dollars spent online, making it the heaviest U.S. online shopping day ever recorded.
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ights/Infographics/Cyber-Monday-ECommerce-Sales-2005-2010
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