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Comscore Privacy Counsel Appointed Deputy Regional President of Hispanic National Bar Associations New York Region

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has been appointed Deputy Regional President of the New York...
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We’re Breaking Silos for Audience-Based Buying

Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine their consumer data in various ways.
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Record Online Spending Across Big 3 Holiday Shopping Days

Record Online Spending Across ‘Big 3’ Holiday Shopping Days. Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019.
8% - ights/Press-Releases/2020/12/Record-Online-Spending-Across-Big-3-Holiday-Shopping-Days

Comscore Finds Consumers PreThanksgiving Interest in Online Retail Overshadowed Black Friday

Amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping...
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Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov. 23 through Sunday, Nov. 29) was up 22 percent vs....
8% - ights/Blog/Online-Retail-Visits-Up-22-Percent-Year-Over-Year-for-Thanksgiving-Week

Comscore and MediaMath Partner to Launch Connected TV and Livestreaming Programmatic Contextual Targeting

Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform.
8% - ights/Press-Releases/2020/12/Comscore-and-MediaMath-Partner-to-Launch-Connected-TV-and-Livestreaming-Programmatic-Contextual-Targeting

Comscore Privacy Counsel Alyra Liriano Awarded CIPP E Certification

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has earned the American National Standards Institute (ANSI)-accredited...
8% - ights/Press-Releases/2020/12/Comscore-Privacy-Counsel-Alyra-Liriano-Awarded-CIPP-E-Certification

So Long 2020 We Are Not Sorry to See You Go

At the beginning of 2020, no one could have predicted the year ahead. From the pandemic to social justice issues to the political season and increased consumer privacy protection concerns, businesses have been impacted by wave after wave of changes and...
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Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households....
8% - ights/Press-Releases/2020/12/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television-for-Local-TV-Measurement

Big 3 Holiday Days Exceed 22 Billion in Online Spending

Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.
8% - ights/Blog/Big-3-Holiday-Days-Exceed-22-Billion-in-Online-Spending