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Three Trends Rebooting TV Measurement

In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement trends are emerging.
8% - ights/Videos/Interview/Three-Trends-Rebooting-TV-Measurement

Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
8% - ights/Blog/Sports-TV-it-s-always-the-season-part-1

Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings....
8% - ights/Press-Releases/2021/8/Comscore-to-Provide-Deduplicated-Connected-TV-Measurement-for-YouTube-and-YouTube-TV

Exclusive Multiyear TV Measurement Deal with Global Sports Marketing Agency Octagon

Comscore today announced that Octagon, the world's leading marketing and talent-management agency in sports , has signed a multiyear agreement to utilize Comscore’s TV data for planning, buying and measurement.
8% - ights/Press-Releases/2021/6/Exclusive-Multiyear-TV-Measurement-Deal-with-Global-Sports-Marketing-Agency-Octagon

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
8% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
8% - ights/Blog/Online-Sports-in-Europe

Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

Comscore (NASDAQ: SCOR), a trusted partner to more than 1,000 local stations, 250 national networks, 50 station groups, and the world’s 10 largest advertising and media agencies, is excited to announce its annual State of Gaming Webinar is taking place...
8% - ights/Press-Releases/2021/9/Comscore-to-Present-Annual-State-of-Gaming-Webinar-Showcasing-Latest-Audience-Trends

How fashionable is the e-commerce landscape for apparel

In this new blog post, we look at the e-commerce landscape for apparel in the EU5 region.
8% - ights/Blog/How-fashionable-is-the-e-commerce-landscape-for-apparel

Talroo Chooses Comscore for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Talroo, an award-winning job and hiring event advertising platform, with Comscore’s industry-leading digital audience measurement....
8% - ights/Press-Releases/2021/8/Talroo-Chooses-Comscore-for-Digital-Audience-Measurement

Comscore Signs New Agreement with Fuse Media for TV Measurement

Comscore today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel.
8% - ights/Press-Releases/2021/9/Comscore-Signs-New-Agreement-with-Fuse-Media-for-TV-Measurement