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Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
8% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
8% - ducts/Advertising/Branded-Content

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
8% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV

WideOrbit Integrates Comscores Quick Score Local Market Intelligence

Comscore announced that it has signed an agreement with WideOrbit to integrate Quick Score™, Comscore’s 3-day television ratings delivery system that provides stable and reliable viewership insights to local media for faster, more efficient ad sales,...
8% - ights/Press-Releases/2021/8/WideOrbit-Integrates-Comscores-Quick-Score-Local-Market-Intelligence

The Roaring 2020s: The Explosion of Multi-Platform Advertising

Carol Hinnant, Chief Revenue Officer at Comscore, joins advertising and marketing leaders on the blue ribbon panel at the 2021 Variety Entertainment and Technology Summit. They discuss the challenging yet exciting nature of the multi-platform advertising...
8% - ights/Videos/Interview/The-Roaring-2020s-The-Explosion-of-Multi-Platform-Advertising

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
8% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms...
8% - ights/Press-Releases/2021/10/Comscore-Signs-Exclusive-Agreement-with-Imaginuity-for-Local-TV-Measurement

Comscore to Announce Third Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, November 8th at 5:00 p.m. ET to discuss its financial results for the quarter ended September...
8% - ights/Press-Releases/2021/10/Comscore-to-Announce-Third-Quarter-2021-Financial-Results

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
8% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

Trooh Turns to Comscore for DOOH Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
8% - ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement