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Influencers vs Wannabes: Our Tool Tells the Tale

Our new Influencer Discovery tool allows you to search through our entire Influencer database. You can easily find and select Influencers based on any specific criteria… like, say, audience size, affinity, post content, and lots more. When you control...
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How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in...
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Social Media's Female Perspective

As I'm sure you know, Shareablee was founded by our CEO Tania Yuki, so it stands to reason the agenda for our inaugural INTERACT Summit would feature a compelling mix of talented and successful women. In addition to Melissa Brenner (EVP of Digital for...
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BuzzFeeds Coverage of Dawson-Adams Engagement Super-Engaging

Shane popped the question. Ryland said yes. And with an article subhead like "The announcement came days after Shane was involved in a controversy where he was forced to deny he'd had sex with his cat," you know BuzzFeed's coverage is way ahead of the...
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Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
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Winter Olympics 2014 The Road to Sochi

As athletes from 88 nations descend upon the Russian city of Sochi for the 2014 Winter Olympic Games, Shareablee is profiling the teams with the most engaged fans. We looked at social media analytics data for 92 Sochi Olympics-related Facebook, Twitter...
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Sales holiday recap: the brands and content that came out on top

Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands celebrated...
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Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm faced in 2020 as she took on the Chief Marketing and Experience...
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How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
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Comscore Continues Measurement Innovation with New US Patent for CTV OTT and Video Ad Effectiveness

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for Analyzing the Effectiveness...
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