title - Comscore, Inc.

Time Spent on Entertainment Sites in U.K.

U.K. web users are spending more time on Entertainment sites, with time spent on Entertainment News sites doubling versus year ago.
8% - ights/Infographics/Time-Spent-on-Entertainment-Sites-in-UK

Visitors from The Netherlands Show Highest Engagement Online

Visitors from the Netherlands exhibited the highest engagement, spending 34.4 hours on average online in March - 33 percent higher than Europe (26.0 hours) as a whole - followed by the visitors in the United Kingdom who spent 33.0 hours on average.
8% - ights/Infographics/Visitors-from-The-Netherlands-Show-Highest-Engagement-Online

Top Gaining Site Categories by Unique Visitors in Canada Q4 2010 vs. Q4 2009

Several Community and Entertainment subcategories experienced strong growth in Q4 2010 compared to last year, including Home, Beauty/Fashion/Style, Entertainment News, Humor and Movies.
8% - ights/Infographics/Top-Gaining-Site-Categories-by-Unique-Visitors-in-Canada-Q4-2010-vs.-Q4-2009

Spotify Appeals Especially to Spanish Mobile Music Streaming Users

During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone.
8% - ights/Infographics/Spotify-Appeals-Especially-to-Spanish-Mobile-Music-Streaming-Users

Top Smartphone OEMs in the US

During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Original Equipment Manufacturer) for the month. RIM followed...
8% - ights/Infographics/Top-Smartphone-OEMs-in-the-US

Men and Women Respond Differently To Various Types of Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
8% - ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements

Who Is Watching Video on Their Mobile

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to...
8% - ights/Infographics/Who-Is-Watching-Video-on-Their-Mobile

comScore Announces Availability of New YouTube Partner Reporting

Today, comScore announced the availability of YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and...
8% - ights/Infographics/comScore-Announces-Availability-of-New-YouTube-Partner-Reporting

Newspapers Magazines Most Likely Source of QR Code Scanning in the US

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
8% - ights/Infographics/Newspapers-Magazines-Most-Likely-Source-of-QR-Code-Scanning-in-the-US

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