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The European Digital Day

The typical EU consumer spends the equivalent of a day (an average of 25.9 hours), online per month. Here’s a snapshot of what 397 million Europeans are doing to fill their time. 3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the...
8% - ights/Infographics/The-European-Digital-Day

15.5 percent of European Smartphone Owners Have a Tablet

Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared...
8% - ights/Infographics/15-5-percent-of-European-Smartphone-Owners-Have-a-Tablet

Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million...
8% - ights/Infographics/Video-Consumption-via-Smartphone-is-Increasing-Rapidly-in-EU5-Countries

French Online Retail Market is Third Largest in Europe

Retail sites reached 84.5 percent of the online audience in France, making it the third biggest market in Europe in June 2013, after Germany and Russia. As the second sales period in France is coming to a close, we looked at which sites had the most users...
8% - ights/Infographics/French-Online-Retail-Market-is-Third-Largest-in-Europe

A Digital Month in Germany: What are Consumers Doing Online?

The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent...
8% - ights/Infographics/A-Digital-Month-in-Germany-What-are-Consumers-Doing-Online

Travel Sites are Visited by Half of Spanish Internet Users

In Spain, 13 million people accessed a travel site during May 2013, reaching more than 52 percent of the total online population. A demographic analysis of Spanish users found that the older age groups were the heaviest users of travel sites with the...
8% - ights/Infographics/Travel-Sites-are-Visited-by-Half-of-Spanish-Internet-Users

Facebook and Google Capture Majority of Time Spent Online in Switzerland

Over 5 million Swiss internet users browsed the web via a desktop PC or laptop in May 2013. A ranking of the top 20 properties shows that Google was the leading web destination with 4.7 million unique visitors during the month and Microsoft came in second...
8% - ights/Infographics/Facebook-and-Google-Capture-Majority-of-Time-Spent-Online-in-Switzerland

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained...
8% - ights/Infographics/Half-of-UK-Smartphones-Run-on-Android

Accessing Travel Sites via Mobile is Growing 6 Times Faster than PC in Italy

Mobile content consumption is on the rise and the travel category has gained popularity in Italy during the summer months. Almost 4.5 million users accessed a site in the travel category via their smartphone in the three month average ending June 2013...
8% - ights/Infographics/Accessing-Travel-Sites-via-Mobile-is-Growing-6-Times-Faster-than-PC-in-Italy

Social Media Sites Capture a Third of Display Ad Impressions in Germany

More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment...
8% - ights/Infographics/Social-Media-Sites-Capture-a-Third-of-Display-Ad-Impressions-in-Germany