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Hey Barbie

A maior estreia do ano em nosso país, Barbie é o fenômeno cor-de-rosa que bombou na moda nas ruas, nos cinemas e nas redes sociais! Fique por dentro dos dados de cinema e social durante a estreia deste longa-metragem, baixe o infográfico!
8% - ights/Infographics/Hey-Barbie

Barbenheimer and Redefining Movie Marketing Strategies

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
8% - ights/Blog/Barbenheimer-and-Redefining-Movie-Marketing-Strategies

Transforming Consumer Validation Into Campaign Success

From content and engagement to the latest reach and frequency insights across devices and screens and successful targeting, Comscore shares the latest trends and where the needle is heading in H2.
8% - ights/Presentations-and-Whitepapers/2023/Transforming-Consumer-Validation-Into-Campaign-Success

Wimbledon 2023 La victoria de Alcaraz inaugura una nueva era en el tenis y las redes sociales se disparan

Social media engagement for Wimbledon-related content from brands, publishers, and influencers around the world reached more than 159 million actions - a 113% increase over 2022.
24% - ights/Blog/Wimbledon-2023-Alcaraz-wins-to-usher-in-a-new-era-with-social-media-a-key-player

La oportunidad en Social Media de los Medios de México

Junto a Medios Masivos Mexicanos, analizaremos los desafíos y oportunidades de las redes sociales para los medios de comunicación en México. Descargue la presentación para conocer cómo las mediciones de alcance extendido (extended reach) y el análisis...
18% - ights/Presentations-and-Whitepapers/2023/La-oportunidad-en-Social-Media-de-los-Medios-de-Mexico

Comscore To Announce Second Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, August 8th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2023
25% - ights/Press-Releases/2023/7/Comscore-To-Announce-Second-Quarter-2023-Financial-Results

Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
8% - ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership

NASCAR and Local News Drive Chicago IL Viewing

Local news coverage and NASCAR were on the minds of Chicago, IL residents this week, as the city earned over 120 million hours of television watched.
8% - ights/Blog/NASCAR-and-Local-News-Drive-Chicago-IL-Viewing

Brasil Mexico e Argentina lideram na adocao da TV Conectada

Brasil lidera con 50% de CTV watchers entre su población internauta, seguido por México con un 47% y Argentina en tercer lugar con un 44% mientras que Uruguay reporta el menor índice de con 31% de CTV watchers.
64% - ights/Blog/Brasil-Mexico-y-Argentina-lideran-en-la-adopcion-de-Connected-TV

'La Velada del Año 3': Un fenómeno global que rompe récords en el mundo del streaming

El sábado 1 de julio de 2023, tuvo lugar el evento más destacado del mundo del streaming. Ibai Llanos, el reconocido influencer y presentador español, organizó 'La Velada del Año 3', un emocionante encuentro que reunió a varios streamers, youtubers, artistas...
19% - ights/Blog/La-Velada-del-Ano-3-Un-fenomeno-global-que-rompe-records-en-el-mundo-del-streaming