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3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
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Fast facts Ambani Wedding and Pre-Wedding Celebrations on social media

Since early of 2024, Anant Ambani and Radhika Merchant’s lavish wedding and pre-wedding celebrations have created a worldwide social buzz.
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Datos expres UEFA Champions League 2023 2024

The UEFA Champions League (UCL) is one of the most prestigious competitions for football clubs. In this brief infographic, we review the impact of its 69th edition on social media by answering the following questions:
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Fast Facts: O mundo celebra Pride 2024

During Pride Month, the world unites to celebrate LGBTQ+ communities. This brief infographic looks at the engagement of media content, brands, and influencers celebrating Pride, its distribution across different social platforms, and some highlighted...
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Fast Facts la finale di UEFA Euro 2024 sui social media

On July 14th, Spain overcame England in the 17th UEFA European Championship final at the Olympistadion in Berlin. Check out this quick infographic to see the impact of the hashtag #Euro2024 on final day, the top influencers, the top post, and which of...
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Fast Facts: Indian Premier League 2024

The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.
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Optus Sport social media impact during UEFA EURO 2024

While Spain lifted the trophy, it was Australian streaming media Optus Sport which generated the highest engagement on Facebook, Instagram and TikTok for content mentioning the tournament.
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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Helzberg and Wpromote unlock cost savings and higher performance with Proximic by Comscore’s ID-Free segments.
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Comscore Awarded Media Rating Council MRC Accreditation

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
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CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
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