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Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group...
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Anheuser-Busch King of Ads at Super Bowl


8% - ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
8% - ights/Blog/Researchware-is-not-Spyware

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
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Microsoft Bids on Yahoo!


8% - ights/Press-Releases/2008/02/Microsoft-Bids-on-Yahoo

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
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Top US Web Sites based on Ads


8% - ights/Press-Releases/2008/02/Top-US-Web-Sites-based-on-Ads

My Impressions of Davos

I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
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Top French Web Sites


8% - ights/Press-Releases/2008/01/Top-French-Web-Sites

The Economic, Anti-American Mood at Davos

Last year, comScore was honored by being named a Technology Pioneer by the World Economic Forum (“WEF”) and I was invited to attend the annual WEF meeting in Davos, Switzerland. I just returned from my second trip to Davos and wanted to share some observations...
12% - ights/Blog/The-Economic-Anti-American-Mood-at-Davos