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Four Simple Questions to Make Advertising Better for Us All

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics. Amongst the statistics and scare stories, there still appears...
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Weiterentwicklung von comScore s holistischer Kampagnenmessung soll Vertrauen in Online-Werbung wiederherstellen x

comScore gab heute wichtige Fortschritte bei der Weiterentwicklung seiner holistischen Lösung zur Messung digitaler Werbekampagnen, validated Campaign Essentials™ (vCE®), bekannt.
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The New Model for a Dynamic Cross-Platform World

We invite you to learn more about our cross-platform vision by downloading our New Model white paper.
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Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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The State of Mobile: Insights into Emerging Behaviours on Mobile Devices

Comscore's 2019 Global State of Mobile report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.
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OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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Comscore Custom Solutions

In a complex and constantly changing world, companies need to react to the competitive environment with answers that can guide their business toward success. At Comscore, we measure what matters to you, to help you make timely decisions based on multiplatform...
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Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
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Comscore NFL TV Ratings Highlight Importance of Political Affiliation in 2020

Sports has returned with a force in recent weeks, and with all of the controversy in the media around the debates, the election, political activism by professional athletes and more, advertisers are watching closely to see whether the ongoing COVID-19...
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Comscore brings cookie-free connected TV CTV audience targeting

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
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