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Top 10 Instagram Videos From Brands: The NBA is slam-dunking 15-second features

Top 10 charts
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The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
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Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
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The GRAMMY Awards 2021: What did social media users think?

Whether you tuned in live or not, odds are you’ve heard the buzz around the 2021 GRAMMY Awards. Increasingly, the conversations and discussions around The GRAMMYs and other awards shows are happening on social media. We analyzed the data to break down...
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State of Social UK in 2019

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touchpoints for social engagers to interact with brands has never been higher. The diversification of the platforms...
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National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
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Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
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Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
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The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
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25 Years

Celebrating 25 years of Comscore
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