title - Comscore, Inc.

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
8% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

Online Health Category Grows

8% - ights/Press-Releases/2007/05/Online-Health-Category-Grows

iTunes Podcast Downloaders

8% - ights/Press-Releases/2007/05/iTunes-Podcast-Downloaders

European Football Clubs

8% - ights/Press-Releases/2007/05/European-Football-Clubs

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
15% - ights/Blog/Harry-Potter-Preorders-Top-1-Million-Shows-Strong-Popularity-Among-Adults