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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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Comscore INTERACT 2023

COMSCORE INTERACT LONDON will bring together the most creative and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders to get the inside word on what's working for high-performing brands, how to stay...
8% - fts/interact-london-2023

Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
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Diversity equity and inclusion how has the conversation changed on social

In the summer of 2020, we saw a resurgence of the Black Lives Matter movement following the murder of George Floyd. The increased interest in and support for this cause was especially evident on social media as the COVID-19 pandemic made other communication...
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Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
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Publicis - Comscore Trainings


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Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition​

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
8% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
8% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

Digital Analytix


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Cost-efficiently improving automotive sales with Borgmeyer Marketing Group

Strategic and cost-efficient TV advertising with Borgmeyer Marketing Group
8% - fts/Case-StudiesX/Cost-efficiently-improving-automotive-sales-with-Borgmeyer-Marketing-Group