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Regional Law Firm

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
8% - fts/Case-Study-Drafts/Regional-Law-Firm

Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
8% - ights/Press-Releases/2025/1/Proximic-by-Comscore-Releases-2025-State-of-Programmatic-Report

Comscore Announces Unified Content Measurement

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM),...
8% - ights/Press-Releases/2025/1/Comscore-Announces-Unified-Content-Measurement

Jose Luis Espinosa es el nuevo Country Manager de Comscore Mexico

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, anuncia el nombramiento de José Luis Espinosa como nuevo Country Manager de Comscore México.
74% - ights/Press-Releases/2025/1/Jose-Luis-Espinosa-es-el-nuevo-Country-Manager-de-Comscore-Mexico

Comscore University

Descubre Comscore University un programa educativo gratuito diseñado para fortalecer tu comprensión y habilidades en el uso avanzado MyMetrix, la herramienta insignia de medición digital de Comscore.
57% - fts/Comscore-University2

Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s...
8% - ights/Press-Releases/2025/1/Comscore-Expands-Local-Currency-Partnership-with-Coastal-Television-s-Media-Group-to-Deliver-Advanced-TV-Measurement-Across-12-Markets

Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
8% - fts/Case-Study-Drafts/Spectrum-Reach-Built-Trust-in-Campaign-Reporting-Utilizing-Comscore-TV-Data

2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
17% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

Publicis - Comscore Trainings


8% - fts/Publicis-Comscore-Trainings

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
8% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer