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Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
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Debunking Five Myths about Holiday E-commerce

With the online holiday shopping and buying season in full swing, I thought it might be helpful to debunk five myths about e-commerce that still seem to be making the rounds in the media. Many of these myths have tended to originate as a result of the...
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Free Shipping Gains in Importance in 2010 Holiday Season

A couple weeks ago, I discussed the overall significance of free shipping to holiday e-commerce purchasing, indicating that we expected it to once again play a major role in how consumers transacted online. We recently crunched some numbers to look at...
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comScore Celebrates a Decade of Innovation

As this decade winds down to its conclusion, comScore would like to take a moment to reflect on what a decade it’s been. Founded in 1999 by our CEO Magid Abraham and Chairman Gian Fulgoni in the heyday of the dotcom bubble, comScore was one of only a...
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comScore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our “Trees for Knowledge” panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in...
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What's Driving the Decline in Search Ad Coverage?

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.
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American Idol Searches Predict Lambert Landslide

If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contestants Kris Allen and Danny Gokey, Lambert generated...
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comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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American Idol Predictions – Final Thoughts

Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred.
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comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way...
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